The Account-Based Selling Academy
Spears, not nets.
Free tools, templates, scripts and lessons for teams that sell to a short list of named accounts, from a team that has practised account-based selling since April 2017. Free to use. No sign-up.
15 giveaways · 4 tools · 5 lessons · free, no sign-up
Inbound taught companies to be found. Account-based selling teaches them to choose.
Choose the account before the contact. Map the people before the message. Count accounts opened, not emails sent.
Start here
Three steps that turn a list of companies into accounts you can work this quarter.
Browse the library
Leads vs accounts: spears, not nets
How to choose accounts, map the people and report on progress.
Where candidate accounts come from
From a broad market to a short list you can work properly.
Research before writing
Email, LinkedIn and calls for senior buyers.
Why one meeting is not an inroad
From one conversation to several in the same account.
Sources first, prompts second
Use AI for depth on a few accounts, and check what it tells you.
Short courses, one lesson at a time. New lessons are added every week.
Account-Based Selling Foundations
How to choose accounts, map the people and report on progress.
1 of 5 lessons open
View course →Build Your Target Account List
From a broad market to a short list you can work properly.
1 of 4 lessons open
View course →Outbound That Gets Answered
Email, LinkedIn and calls for senior buyers.
1 of 6 lessons open
View course →Appointment Setting for Enterprise Accounts
From one conversation to several in the same account.
1 of 4 lessons open
View course →AI for Account Research
Use AI for depth on a few accounts, and check what it tells you.
1 of 4 lessons open
View course →Want this run on your key accounts?
Tell us which accounts you need to open. We will show you how we would work them.