Free course
Build Your Target Account List
From a broad market to a short list you can work properly.
Start the courseIncludes
- 4 lessons
- 1 open now
- 5 min of reading
- A timed exercise in every lesson
- Free, no sign-up
0 of 1 open lessons completedSaved in this browser only
What you'll learn
- Build a long list of candidate accounts from seven sources, each with a note on why it is there.
Lessons
- 1Where Candidate Accounts Come FromFor teams starting a target account list from a blank sheet. You leave with seven sources of candidate accounts, the nine columns to record and a test for a healthy long list.5 minStart →
- 2Knock-outs and scoringComing soon
- 3Trigger events and timingComing soon
- 4Capping the list to your capacityComing soon
Put it into practice
ToolRuns in your browser
ICP Builder
Write a one-page ideal customer profile that feeds straight into account scoring. Runs in your browser.
ToolRuns in your browser
Account Scoring Tool
Score target accounts on fit, timing and access, and sort them into Tier 1, 2 and 3. Runs in your browser.
Template8 min read
Target Account Selection Scorecard
For founders and sales leaders who have an ICP on a slide and need a ranked list of named accounts.
You leave with a one-page ICP, an 11-point weighted scorecard and three tiers.
More courses
Account-Based Selling FoundationsHow to choose accounts, map the people and report on progress.1 of 5 lessons openOutbound That Gets AnsweredEmail, LinkedIn and calls for senior buyers.1 of 6 lessons openAppointment Setting for Enterprise AccountsFrom one conversation to several in the same account.1 of 4 lessons openAI for Account ResearchUse AI for depth on a few accounts, and check what it tells you.1 of 4 lessons open
Want this run on your key accounts?
Tell us which accounts you need to open. We will show you how we would work them.
