intandemly
Free tool

ICP Builder

Write a one-page ideal customer profile with knock-outs and a scoring guide, ready to use on a list of named accounts. Runs in your browser; your numbers stay on your device.

  • Runs in your browser
  • What you type stays on your device
  • No sign-up

Updated 9 Oct 2026 · Free, no sign-up

Jump to the tool ↓
How to use it
  1. Step 1: Fill in the five sections, with sales, marketing and delivery together.
  2. Step 2: Fix the gaps the tool points out.
  3. Step 3: Copy the one-page profile and take the scoring guide into the Account Scoring Tool.

Build your ICP

Five short sections. Click a heading to open it, or load the example and edit it.

Section 1: Who we serve best
e.g. private hospitals, not all of healthcare
Section 2: The problem we solve for them
One sentence a customer would say
Job posts, filings, news, tools in use, public complaints
Describe it. Add a number only if a customer gave you one
Section 3: What must be true for us to win
Roles, not names
Section 4: Our best customers today
Section 5: Who we walk away from (knock-outs)e.g. below the size band, a market we cannot serve

Your one-page ICP

0 of 14 sections filled

IDEAL CUSTOMER PROFILE: [not filled in], 29 Oct 2026

1. Who we serve best
   Industry and sub-vertical: [not filled in]
   Size band: [not filled in] / [not filled in]
   Geography we can sell into and deliver in: [not filled in]

2. The problem we solve for them
   The problem, in the customer's words: [not filled in]
   How you can see it from outside: [not filled in]
   What it costs them if nothing changes: [not filled in]

3. What must be true for us to win
   Environment or systems they must already have: [not filled in]
   Minimum deal size worth pursuing: [not filled in]
   Who signs, and who else has to agree: [not filled in]

4. Our best customers today, and what they share
   [not filled in]
   Common traits: [not filled in]

5. Who we should walk away from (knock-outs)
   [not filled in]

Checks

  • Add at least one knock-out. A profile that excludes nobody describes a market, not a customer.
  • Name at least two customers, so the common traits are a pattern and not one story.
  • Add an outside signal. Without one you cannot tell whether an account has the problem before you speak to it.

Want this in your inbox?

Optional. We use your email only to send you this, nothing else.

Saved in this browser only. We receive nothing unless you choose to email yourself the profile.

Scoring guide for your accounts

Use these lines as the top score for the fit criteria in the Account Scoring Tool.

Industry and sub-vertical match, score 3: [not filled in]
Size band, score 3: [not filled in] / [not filled in]
Geography, score 3: [not filled in]
Problem visibly present, look for: [not filled in]
Environment or systems, score 3: [not filled in]
Deal size, below minimum (score 0): [not filled in]
Knock-outs (remove before scoring): [not filled in]
Score accounts against this ICP →

How the profile works

Fill it in with sales, marketing and whoever owns delivery in the same room. Then list candidate accounts, remove every one that hits a knock-out, and score the rest. An ICP is finished when it has produced a ranked list of company names.

Why this works on named accounts

An ideal customer profile describes a type of company, and nobody can sell to a type. It earns its place when it produces a list of named companies in priority order, with a rule for who is left off. On a broad list an ICP is a filter for a database. On a named list it is the agreement between sales, marketing and delivery about which accounts get the team's hours this quarter.
How account-based selling works →

Common questions

What is an ideal customer profile?

A one-page statement of which companies you serve best, the problem you solve for them and who you walk away from.

How is an ICP different from a buyer persona?

An ICP describes a company. A persona describes a person inside it. Start with the company: the people come from mapping the buying committee.

What do I do with it when it is finished?

Use it to score a list of named accounts. A profile that does not end in company names is still a description of a type.

Is anything I type saved or sent?

It stays in this browser. Intandemly receives nothing unless you choose to email yourself the profile.

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Want this run on your key accounts?

Tell us which accounts you need to open. We will show you how we would work them.

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