ICP Builder
Write a one-page ideal customer profile with knock-outs and a scoring guide, ready to use on a list of named accounts. Runs in your browser. Nothing you type is sent anywhere.
- Runs in your browser
- Nothing you type is sent anywhere
- No sign-up
Updated 9 Oct 2026 · Free, no sign-up
How to use it
- Step 1: Fill in the five sections, with sales, marketing and delivery together.
- Step 2: Fix the gaps the tool points out.
- Step 3: Copy the one-page profile and take the scoring guide into the Account Scoring Tool.
Build your ICP
Your one-page ICP
0 of 14 sections filled
IDEAL CUSTOMER PROFILE: [not filled in], 9 Oct 2026
1. Who we serve best
Industry and sub-vertical: [not filled in]
Size band: [not filled in] / [not filled in]
Geography we can sell into and deliver in: [not filled in]
2. The problem we solve for them
The problem, in the customer's words: [not filled in]
How you can see it from outside: [not filled in]
What it costs them if nothing changes: [not filled in]
3. What must be true for us to win
Environment or systems they must already have: [not filled in]
Minimum deal size worth pursuing: [not filled in]
Who signs, and who else has to agree: [not filled in]
4. Our best customers today, and what they share
[not filled in]
Common traits: [not filled in]
5. Who we should walk away from (knock-outs)
[not filled in]Checks
- Add at least one knock-out. A profile that excludes nobody describes a market, not a customer.
- Name at least two customers, so the common traits are a pattern and not one story.
- Add an outside signal. Without one you cannot tell whether an account has the problem before you speak to it.
Saved in this browser only. Nothing is sent to Intandemly.
Scoring guide for your accounts
Use these lines as the top score for the fit criteria in the Account Scoring Tool.
Industry and sub-vertical match, score 3: [not filled in]
Size band, score 3: [not filled in] / [not filled in]
Geography, score 3: [not filled in]
Problem visibly present, look for: [not filled in]
Environment or systems, score 3: [not filled in]
Deal size, below minimum (score 0): [not filled in]
Knock-outs (remove before scoring): [not filled in]How the profile works
Fill it in with sales, marketing and whoever owns delivery in the same room. Then list candidate accounts, remove every one that hits a knock-out, and score the rest. An ICP is finished when it has produced a ranked list of company names.
Why this works on named accounts
Common questions
What is an ideal customer profile?
A one-page statement of which companies you serve best, the problem you solve for them and who you walk away from.
How is an ICP different from a buyer persona?
An ICP describes a company. A persona describes a person inside it. Start with the company: the people come from mapping the buying committee.
What do I do with it when it is finished?
Use it to score a list of named accounts. A profile that does not end in company names is still a description of a type.
Is anything I type saved or sent?
It stays in this browser. Nothing is sent to Intandemly.
More from the Academy
Target Account Selection Scorecard
For founders and sales leaders who have an ICP on a slide and need a ranked list of named accounts.
You leave with a one-page ICP, an 11-point weighted scorecard and three tiers.
Lead List vs Account List: 10-Point Check
For sales and marketing leaders about to launch outbound.
You leave with a 10-point check, a fix for every miss and a results sheet with a filled-in example.
The Trigger-Event List: When to Approach an Account
For sellers with a good account list and no idea which account to work this week.
You leave with 12 trigger events, where to spot them and who to approach when one lands.
Want this run on your key accounts?
Tell us which accounts you need to open. We will show you how we would work them.