Free course

Outbound That Gets Answered

Email, LinkedIn and calls for senior buyers.

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Includes

6 lessons
1 open now
5 min of reading
A timed exercise in every lesson
Free, no sign-up

0 of 1 open lessons completedSaved in this browser only

What you'll learn

Produce a one-page brief on an account and a person in about 15 minutes, and tell when you have enough to write and when you do not.

Lessons

1
Research Before WritingFor sellers about to write to a senior buyer. You leave with the five things to find, where to look in 15 minutes and a short account brief.
5 minStart →
2
Cold email to senior buyers
Coming soon
3
LinkedIn by buyer role
Coming soon
4
Cold calls and voicemail
Coming soon
5
Follow-up without nagging
Coming soon
6
A 17-day multi-channel cadence
Coming soon

Put it into practice

Set-up prompt (run once)

You are helping me research one company so I can have a useful first conversation with people there. I sell [what you sell, in one sentence] to [type of company]. The problem we solve is [problem, in the customer's words].
 
Rules for this whole conversation:
- Use only the sources I paste, or web results you can link to. Cite the source for every factual claim.
- If something is not in the sources, write "unknown". Do not guess names, numbers or dates.
- Keep facts and your own inferences separate, and label inferences as "inference".
- Write in plain English and keep answers short.

AI prompts8 min read

15 AI Prompts for Account Research

For sellers who use Claude, ChatGPT or Perplexity to prepare for an account.

You leave with a set-up prompt, 15 research prompts in working order, a fact check that catches invented details and a sample of its output.

16 copy blocksGet it free →

Pre-call card (one minute per call)

Account: [company]            Tier: [1 / 2 / 3]
Person: [name, title]
Role in the decision: [decision maker / budget owner / evaluator / day-to-day owner / unknown]
Reason for calling today: [trigger, initiative or referral, with date and source]
What it probably means for their team: [one line]
One question only they can answer: [ ]
Others we know in the account: [names, and what was said]
If they say "send me an email", I will send: [one specific thing]

Script9 min read

Cold Call Opening Lines for Senior Buyers

For anyone who has to ring a director or C-level buyer in a large company.

You leave with a pre-call card, 10 opening lines, the 20 seconds that follow, two voicemails, a call log and one call written out.

18 copy blocks · Spreadsheet-readyGet it free →

Set-up prompt (paste once per conversation)

You are helping me write short, plain cold emails to senior buyers in named accounts.
 
Rules for everything you write in this conversation:
1. Use only the facts in my RESEARCH block. Do not add facts, numbers, customer names, awards or compliments that are not in it. If a fact you need is missing, write [MISSING: what you need] and carry on.
2. Maximum 90 words in the body. Short sentences. No exclamation marks.
3. One question or one ask per email.
4. No flattery, no "I hope this finds you well", no "I came across your profile", no "quick question", no buzzwords.
5. Write the way one senior person writes to another: direct, specific, polite.

AI prompts9 min read

ChatGPT and Claude Prompts for Writing Cold Emails

For sellers who use ChatGPT or Claude to draft outreach and get emails that sound like everyone else's.

You leave with a set-up prompt, a research block, 10 prompts that draft, cut, criticise and fact-check, and one worked draft.

14 copy blocksGet it free →

More courses

Account-Based Selling FoundationsHow to choose accounts, map the people and report on progress.1 of 5 lessons open Build Your Target Account ListFrom a broad market to a short list you can work properly.1 of 4 lessons open Appointment Setting for Enterprise AccountsFrom one conversation to several in the same account.1 of 4 lessons open AI for Account ResearchUse AI for depth on a few accounts, and check what it tells you.1 of 4 lessons open

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