Free tool

Buying Committee Mapper

Map the people behind a decision in one target account, check your coverage and see who to approach next. Runs in your browser. Nothing you type is sent anywhere.

  • Runs in your browser
  • Nothing you type is sent anywhere
  • No sign-up

Updated 9 Oct 2026 · Free, no sign-up

How to use it

  1. Step 1: Add the people you know in one account, with role, stance and influence.
  2. Step 2: Read the coverage check.
  3. Step 3: Act on the next two people it suggests.

Add a person

One person can hold two roles
Stance

Unknown

Influence

Their opinion is asked for

Relationship

Identified, no contact

The map for this account

No people yet. Add one on the left, or load the example.

Roles with no name

  • Decision maker
  • Budget owner
  • Executive sponsor
  • Technical evaluator
  • Finance
  • Procurement, legal or security
  • Day-to-day owner
  • Champion
  • Blocker

Saved in this browser only. Nothing is sent to Intandemly.

Coverage check

  • No: 1. Every one of the nine roles has a name
  • No: 2. Two-way conversation with at least three people
  • No: 3. One of them is the decision maker or the budget owner
  • No: 4. Someone inside acts for us
  • No: 5. A likely blocker is identified
  • No: 6. The account does not depend on one person

0 of 6 checks passed.

This account depends on one person. Fix that before anything else.

Who to approach next

No people yet. Add one on the left, or load the example.

How the map works

List the roles first and the names second, so an empty role stays visible. A champion is someone who has acted for you; a friendly contact is not one yet. Update the map after every conversation, and confirm that each person still holds the job.

Why this works on named accounts

Nobody maps nine roles for each of five thousand companies, which is why volume outreach lands on one person per company and stops when that person goes quiet. On a named list the map is the plan: it shows who has to agree, who you have not reached and which conversation to open next. When one door does not open, it shows you the next relevant door.
How account-based selling works →

Common questions

What is a buying committee?

The people who take part in a purchase in a large company: the one who decides, the one who pays, those who evaluate and those who can stop it.

Who should I approach first?

The tool suggests the next two people from the roles you have not reached and their influence. Start where you have a warm path.

Why does the tool not ask for emails or phone numbers?

By design it holds names and titles only. Contact details belong in your CRM, not in a browser tool.

Is anything I type saved or sent?

It stays in this browser. Nothing is sent to Intandemly.

More from the Academy

Template8 min read

Buying Committee Map

For sellers working a large account through a single contact.

You leave with nine roles to look for, a map you can paste into a spreadsheet, a brief for each person and a coverage check that shows where the account is exposed.

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When One Door Doesn't Open: Finding the Next Stakeholder

For sellers stuck on one silent contact in an account worth winning.

You leave with five other doors into the same company, a line for each and a rule for doing it without going behind anyone's back.

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The Forwardable Note: Get Introduced Inside an Account

For sellers with one friendly contact in an account and nobody else.

You leave with the ask, a note your contact can forward in ten seconds and the thank-you that keeps them involved.

Want this run on your key accounts?

Tell us which accounts you need to open. We will show you how we would work them.