Account Penetration Tracker
Track account penetration across your named list: each account's status, the people engaged and the five KPIs we report on our own engagements, with stalled accounts flagged. Runs in your browser; your accounts stay on your device.
- Runs in your browser
- Your numbers stay on your device
- No sign-up
Updated 30 Oct 2026 · Free, no sign-up
How to use it
- Step 1: Add each named account with its tier, status, roles mapped, people engaged and days since the last touch.
- Step 2: Read the five KPIs, the coverage by tier and the stalled flags.
- Step 3: Make one move per stalled account this week, then copy the report for your Monday review.
The five KPIs
Accounts worked
0 of 0
Mapped, reached, replied or in talks
Coverage
0%
Every mapped role reached in 0 of 0 worked accounts
Active committees
0
Two or more people engaged, last 30 days
Active conversations
0
People in two-way exchange, last 30 days
Pipeline value
0
Opened from this list, your currency
Add your accounts below, or load the example, and the numbers fill in.
Add an account
Your accounts
No accounts yet. Add one on the left, or load the example to see how it reads.
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Optional. We use your email only to send you this, nothing else.
Saved in this browser only. We receive nothing unless you choose to email yourself the report. The thinking behind the five numbers is the reporting lesson.
How the tracker reads your list
Account penetration is how far you are inside a company: from chosen, through mapped and reached, to several people in conversation. The tracker uses the six status words from our ABM starter kit and counts what each account has, not what you sent it.
The five numbers at the top are the same five we use across this site: accounts worked, coverage of the roles that decide, active buying committees, active conversations in the last 30 days and the value of pipeline the list has opened. Each one is a property of an account, so none of them can be flattered by sending more email.
The stall flag is the working end of the tool. An account with no dated next step, or no touch in 30 days, is drifting whatever its status says. One move per stalled account per week is the habit that keeps a named list alive.
Why this works on named accounts
Common questions
What is account penetration?
How far you are inside a target account: from chosen on a list, through roles mapped and people reached, to two or more people in conversation and pipeline forming. It is measured per account, not per campaign.
What are the five KPIs?
Accounts worked, coverage of the roles that decide, active buying committees, active conversations in the last 30 days and the value of pipeline the list has generated. Each counts accounts or what happens inside them, so more sending cannot flatter the report.
When does an account count as stalled?
When it is being worked but has no dated next step, or nobody has touched it in 30 days. Both flags mean the same thing: the account is drifting and needs one decided move this week.
Can I use this as an ABM dashboard?
Yes, that is its job. It is the one-page account view a small team needs: statuses, the five numbers and the stalls. For the planning side, pair it with the Account Scoring Tool and the Buying Committee Mapper.
Is anything I type saved or sent?
Your accounts stay in this browser. Intandemly receives nothing unless you choose to email yourself the report.
More from the Academy
Reporting on accounts: the five KPIs
How to choose accounts, map the people and report on progress.
Buying Committee Mapper
Map the people behind a decision by role, stance and influence, and see who to approach next. Runs in your browser.
Account Scoring Tool
Score target accounts on fit, timing and access, and sort them into Tier 1, 2 and 3. Runs in your browser.
Want this run on your key accounts?
Tell us which accounts you need to open. We will show you how we would work them.