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Target Account List Builder

Turn your criteria into a 25-row target account list framework: tier quotas sized to your team and the nine columns every row needs. It holds no company data; you fill the rows. Runs in your browser; your answers stay on your device.

  • Runs in your browser
  • Your numbers stay on your device
  • No sign-up

Updated 26 Oct 2026 · Free, no sign-up

How to use it

  1. Step 1: Answer four questions: industry, size band, geography and how many people will work the list.
  2. Step 2: Read the framework: your criteria summary, tier quotas sized to your team and 25 rows with nine columns.
  3. Step 3: Copy it into a spreadsheet and fill the rows from your own sources.

Your framework

A 25-row list for a team of 2: 6 Tier 1 rows, 19 Tier 2 rows.

A team of 2 can work about 30 accounts properly. That split is an illustrative starting point, not a benchmark. Redo it with your real hours in the capping lesson.

These are example answers. Change them to yours below.

This tool gives you no company names and no contact data. Nobody can honestly give you a free B2B leads list worth working. The framework makes every row you add earn its place, and the sources below tell you where the names come from.

Four questions

The narrower the better. A sub-vertical beats a sector.
Employees or revenue, as a range.
Countries or regions you can actually serve.
People giving real weekly hours to named accounts.
Refine the framework
Goes in the criteria summary so every researcher looks for the same signals.
A yes to any of these removes the account before scoring.

The 25 rows

Criteria summary

Industry: Logistics and warehousing · Size: 200 to 2,000 employees · Geography: India and the GCC

Problem to look for: Planning stock across more than one site by hand

Remove any account that: Outside the countries we can deliver in; Below the size band; Signed with a competitor in the last 12 months

TierCompanyWebsiteSourceWhy it is hereSub-verticalSize bandCountry or regionParent companyAnyone we know there
Tier 1you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 1you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 1you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 1you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 1you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 1you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this
Tier 2you fill thisyou fill thisyou fill thisyou fill thisLogistics and warehousing200 to 2,000 employeesIndia and the GCCyou fill thisyou fill this

Three columns are pre-filled from your answers as defaults to confirm per account. The copy below pastes straight into a spreadsheet.

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Your answers stay in this browser. We receive nothing unless you choose to email yourself the framework.

Where the names come from

Fill the rows from these seven sources, in this order. The early ones bring a reason to talk with every name.

  1. Look-alikes of your three to five best customers
  2. Your own CRM history: lost on timing, left on good terms, no decision
  3. Companies your past champions moved to
  4. Companies already showing interest in anything of yours
  5. Your customers' suppliers, customers and peers
  6. Public lists in your niche: trade bodies, exhibitors, registers
  7. Databases and search tools, last, to fill gaps

The full method is lesson 1 of the course: Where Candidate Accounts Come From.

Why this beats a free leads list

Searches for a free B2B leads list end in the same place: a spreadsheet scraped or resold, already mailed by your competitors, with no connection to what you sell. Working a list like that costs more than it saves, because every hour goes to companies that were never going to buy.

A target account list starts from the other end. You write down who you serve best, where you can deliver and what disqualifies a company, then you add names one by one from sources that carry a reason: customers like your best ones, your own history, people who know you. The framework holds that shape, and the tier quotas stop the list outgrowing the hours your team really has.

The quotas here are an illustrative starting split, about three Tier 1 and twelve Tier 2 accounts per person. They are not a benchmark. The capping lesson in the Build Your Target Account List course shows the capacity sum to replace them with your own figures.

Why this works on named accounts

A search for a free B2B leads list ends in a spreadsheet of strangers: stale rows, no reason to talk and the same names every competitor downloaded. A target account list is the opposite object. It is short, you chose every row and each row carries a reason it is there. This tool gives you the frame for that choice: your criteria at the top, quotas sized to the hours you really have and nine columns that force a reason per account. Fill 25 rows properly and you have more workable pipeline than any free list will ever give you.
How account-based selling works →

Common questions

What is a target account list?

A short list of named companies your team has chosen to work properly, each with a reason it is there. It is built from your criteria and capped at what your hours can carry, which is what this framework enforces.

Is this a free B2B leads list?

No, and that is deliberate. Company and contact data needs a licensed source and your own checks. Free lists are stale, shared with your competitors and built without your criteria. This tool gives you the frame; you supply the names from sources you trust.

How many accounts should be on a target account list?

As many as your team can work properly. The framework starts at 25 rows and sizes tier quotas from your team: a starting split of about three Tier 1 and twelve Tier 2 accounts per person, which you should redo with your own hours.

Where do I get the company names?

Seven sources, in order: look-alikes of your best customers, your own CRM history, companies your champions moved to, companies already showing interest, your customers' neighbours, public lists in your niche and databases last.

Is anything I type saved or sent?

Your answers stay in this browser. Intandemly receives nothing unless you choose to email yourself the framework.

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From a broad market to a short list you can work properly.

Start the lesson →

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Tell us which accounts you need to open. We will show you how we would work them.

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