The Account-Based Selling Academy
Spears, not nets.
Free tools, templates, scripts and lessons for teams that sell to a short list of named accounts, from a team that has practised account-based selling since April 2017. Free to use. No sign-up.
15 giveaways · 4 tools · 5 lessons · free, no sign-up
Inbound taught companies to be found. Account-based selling teaches them to choose.
Choose the account before the contact. Map the people before the message. Count accounts opened, not emails sent.
Start here
Three steps that turn a list of companies into accounts you can work this quarter.
Browse the library
Account Scoring Tool
Score target accounts on fit, timing and access, and sort them into Tier 1, 2 and 3. Runs in your browser.
Pipeline Coverage Calculator
Work out how much pipeline, and how many accounts, your target needs. Uses only your own numbers. Runs in your browser.
ICP Builder
Write a one-page ideal customer profile that feeds straight into account scoring. Runs in your browser.
Buying Committee Mapper
Map the people behind a decision by role, stance and influence, and see who to approach next. Runs in your browser.
Target Account List Builder
Turn your criteria into a 25-account list framework you fill in. Uses only what you enter.
Outbound Cadence Planner
Lay out a dated, multi-channel touch plan for each tier of accounts.
Cold Email Writer
Build three email drafts from your own research, plus a prompt for your own AI assistant. Template-based.
Account Penetration Tracker
Track how far you are inside each account, from named to opened.
Want this run on your key accounts?
Tell us which accounts you need to open. We will show you how we would work them.