Lead Generation Cost Calculator
Work out what lead generation really costs you: cost per lead, per qualified lead, per meeting and per won deal, in INR, AED, GBP or USD. Runs in your browser; your numbers stay on your device.
- Runs in your browser
- What you type stays on your device
- No sign-up
Updated 15 Oct 2026 · Free, no sign-up
Jump to the tool ↓How to use it
- Step 1: Enter what you spend on lead generation per month, the leads you get and the meetings they turn into.
- Step 2: Open "Adjust assumptions" to add the share worth a call, deals won and deal size.
- Step 3: Read the one-line answer and the cost at each stage, then copy or email yourself the summary.
How to use it
- Step 1: Enter what you spend on lead generation per month, the leads you get and the meetings they turn into.
- Step 2: Open "Adjust assumptions" to add the share worth a call, deals won and deal size.
- Step 3: Read the one-line answer and the cost at each stage, then copy or email yourself the summary.
What a lead really costs you
Every lead costs you about $25, every sales meeting about $417, and every won deal about $2,500.
These are example figures, not a benchmark. Change the numbers to yours.
- Cost per lead
- $25
- Leads worth a call, per month
- 60
- Cost per lead worth a call
- $83.33
- Cost per meeting
- $417
- Cost per won deal
- $2,500
- Revenue won per month
- $30,000
- Spend as a share of revenue won
- 16.7%
The funnel is doing the pricing: every qualified lead costs 3 times a raw lead, and a won deal carries the cost of every lead that went nowhere. Compare channels on cost per qualified meeting or per won deal, never on cost per lead.
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Your numbers stay in this browser. We receive nothing unless you choose to email yourself the result.
Your numbers
Pre-filled with example figures, not a benchmark. Replace them with your own.
Adjust assumptions
Add these to see cost per won deal, not just per lead.
How lead generation cost works
Cost per lead is the easiest number to quote and the least useful one to buy on. It is monthly spend divided by leads received, and it says nothing about whether anyone on the list could buy. A cheap lead that never becomes a conversation costs more than an expensive one that does.
The honest chain runs spend, leads, qualified leads, meetings, won deals. Each step divides the same spend by a smaller count, so the cost per unit rises as the unit gets more real. Most published pricing stops at the first step because the later ones depend on quality, and quality is where channels differ.
There is no universal benchmark for cost per lead in B2B. It moves with your market, your deal size and your definition of qualified, which is why this calculator asks for your own figures and labels its example as an example. Compare channels on cost per qualified meeting or per won deal over the same months, and the right choice usually becomes obvious.
Why this works on named accounts
Common questions
How much does lead generation cost?
There is no honest single figure. The cost depends on your market, channel, deal size and what you count as a lead, which is why this calculator works from your own spend and your own lead count instead of quoting a benchmark.
What is a good cost per lead in B2B?
The one your later stages can afford. Divide your average deal value by the leads it takes to win one deal and you have the ceiling. A low cost per lead with a low qualification rate is usually dearer than a high one with a high rate.
What should count in the monthly spend?
Everything the channel consumes: agency or software fees, data, ads, sending tools and the time of the people who run it. Leaving out salaries is the most common way buyers under-count.
Why does the calculator ask for qualified leads and meetings?
Because cost per lead flatters every channel. Spend divided by qualified meetings or won deals is the number that decides whether the channel pays, and it is the one worth comparing across providers.
Is anything I type saved or sent?
Every figure stays in this browser. Intandemly receives nothing unless you choose to email yourself the result.
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