Lead Generation Cost Calculator
Work out what lead generation really costs you: cost per lead, per qualified lead, per meeting and per won deal, in INR, AED, GBP or USD. Runs in your browser. Nothing you type is sent anywhere.
- Runs in your browser
- Nothing you type is sent anywhere
- No sign-up
Updated 15 Oct 2026 · Free, no sign-up
How to use it
- Step 1: Pick your currency and enter your monthly all-in spend and leads per month.
- Step 2: Add the optional fields: qualified share, meetings, deals won and deal size.
- Step 3: Read the cost at each stage and copy the summary.
Your numbers
What a lead really costs you
Enter your monthly spend and leads per month to see your cost per lead. The optional fields turn it into cost per qualified lead, per meeting and per won deal.
Every figure is your own. Saved in this browser only; nothing is sent to Intandemly.
How lead generation cost works
Cost per lead is the easiest number to quote and the least useful one to buy on. It is monthly spend divided by leads received, and it says nothing about whether anyone on the list could buy. A cheap lead that never becomes a conversation costs more than an expensive one that does.
The honest chain runs spend, leads, qualified leads, meetings, won deals. Each step divides the same spend by a smaller count, so the cost per unit rises as the unit gets more real. Most published pricing stops at the first step because the later ones depend on quality, and quality is where channels differ.
There is no universal benchmark for cost per lead in B2B. It moves with your market, your deal size and your definition of qualified, which is why this calculator asks for your own figures and labels its example as an example. Compare channels on cost per qualified meeting or per won deal over the same months, and the right choice usually becomes obvious.
Why this works on named accounts
Common questions
How much does lead generation cost?
There is no honest single figure. The cost depends on your market, channel, deal size and what you count as a lead, which is why this calculator works from your own spend and your own lead count instead of quoting a benchmark.
What is a good cost per lead in B2B?
The one your later stages can afford. Divide your average deal value by the leads it takes to win one deal and you have the ceiling. A low cost per lead with a low qualification rate is usually dearer than a high one with a high rate.
What should count in the monthly spend?
Everything the channel consumes: agency or software fees, data, ads, sending tools and the time of the people who run it. Leaving out salaries is the most common way buyers under-count.
Why does the calculator ask for qualified leads and meetings?
Because cost per lead flatters every channel. Spend divided by qualified meetings or won deals is the number that decides whether the channel pays, and it is the one worth comparing across providers.
Is anything I type saved or sent?
Every figure stays in this browser. Nothing is sent to Intandemly.
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Want this run on your key accounts?
Tell us which accounts you need to open. We will show you how we would work them.