What you'll get
- 1 copy-ready blocks
- 3 min read
- Job advert read
How to use it
when a named account advertises a role close to your work, paste the advert into your assistant and ask for the problem behind the hire, in the advert's own words, before you write a line.
The hack: when a named account advertises a role close to your work, paste the advert into your assistant and ask for the problem behind the hire, in the advert's own words, before you write a line.
Why the advert, not the news
A news item says something happened. An advert says what the company is trying to fix next. The duties list is where the problem shows: what the new person will own, what is broken, what the team cannot do yet. It is public, dated and written by the company.
The weekly trigger watch finds changes across your accounts. This hack goes deep on one document once you have it.
The prompt
Paste the advert text and the date you found it. Use an assistant that does not need to search the web.
Job advert read
Below is a job advert from [account]. Date seen: [date].
Answer only from the text. For every answer, quote the line it
comes from. If the advert does not say, write "not in the advert".
1. What problem is this hire meant to solve? Two sentences at most.
2. What does the advert say is not working today?
3. Which tools, systems or methods does it name?
4. Who does the role report to, if it says?
5. What would the person who wrote this advert care about this quarter?
Then: do not draft an email. First list three reasons I might
have to write to [reporting line], each tied to a quoted line.
[paste the advert]How to check the answer
Take two minutes.
- Open the advert and find each quoted line. A quote you cannot find is invented. Throw that answer away.
- Mark any answer that says "not in the advert" and leave it blank. Do not fill the gap from your own guess.
- Look at the date. An advert that has been up for months may mean the role is stuck, not urgent.
From the answer to a first line
Pick one of the three reasons and write a single sentence with the pattern: what the advert says, then what you noticed that fits.
- "Your advert for a revenue operations lead mentions reports that take days to build. I have a one page example of a single view per account. Would it be useful?"
Send it to the person the advert reports to, not to the recruiter. Mention the advert once and plainly. Do not suggest that you know their plans for the hire.
What the advert cannot tell you
- Budget or timing. An advert shows intent, not a signed budget.
- That the role is new. It may be a replacement.
- That your offer is wanted. It tells you the problem. You still have to be a true answer to it.
Three mistakes to avoid
- Letting the assistant guess what is not in the text. Every answer needs a quoted line or a plain "not in the advert".
- Writing to the recruiter. They own the hire, not the problem.
- Quoting the advert back as flattery. One plain mention is enough. The message is about their problem, not their wording.
Make it a habit: when a trigger watch or a news alert shows a new advert at a named account, run this prompt on it the same day, and save the three reasons in the account's record.
Why this works on named accounts
Read next
Related articleHow to Choose Target Accounts: ABM Selection CriteriaRead →More from the Academy
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