revenue, with account engagement up 30 percent and the sales cycle 20 percent shorter.
Yango Tech
Yango Tech is a technology solutions provider committed to empowering businesses through cutting edge technologies.
Challenge
The case study identified cost complexity, lack of awareness and customer support challenges while Yango Tech sought to enhance growth strategies.
Objective: Implement Account Based Sales to streamline sales and marketing and target high value accounts with personalized, tailored campaigns.
- Geography: India, UAE and MENA
- Use case: High value customers for e grocery clients
- Buyer group: Targeted accounts requiring personalized engagement
Approach
- Used advanced data analytics to identify and target high value customers.
- Designed customized campaigns around each account's preferences and needs.
- Integrated ABS across various channels to improve the omnichannel experience.
- Identified high value accounts for e grocery clients.
- Built tailored campaigns for the targeted account list.
- Coordinated outreach and engagement across channels.
“The collaboration with Intandemly has been a game-changer for Yango Tech. The precision and effectiveness of their work have not only elevated our marketing and sales efforts but have also directly contributed to our bottom line.”
Yango Tech
Outcome
Yango Tech reported a 15 percent CAC reduction, 30 percent increase in account engagement, 20 percent shorter sales cycle and 35 percent revenue increase attributed to ABM campaigns.
- 1,546 outreach touches delivered and 714 accounts reached.
- 36 positive responses and 12 accounts penetrated by October 2023.
- 15 percent reduction in customer acquisition cost.
- 30 percent rise in interactions from targeted accounts.
- 20 percent reduction in sales cycle.
- 35 percent increase in revenue attributed to ABM campaigns.
Key learnings
- Precision targeting can improve CAC and account engagement together.
- Account based campaigns perform better when data analytics and omnichannel execution are combined.
Want a similar outcome inside your accounts?
In 30 minutes, a senior strategist reviews your target accounts, maps a sample buying committee and shows you the account-based plan we'd run.
Senior strategist, not an SDR · Sample buying committee mapped live · No generic deck
- Reviewed by a senior Intandemly strategist
- Sample buying committee mapped live
- Tailored account-based plan, no generic decks