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Case Study
Yango Tech
Technology Solutions · India, UAE and MENA
Yango Tech is a technology solutions provider committed to empowering businesses through cutting edge technologies.
Business Challenge
The case study identified cost complexity, lack of awareness and customer support challenges while Yango Tech sought to enhance growth strategies.
Intandemly Approach
- Advanced data analytics to identify high value customers for e grocery clients
- Customized campaigns for targeted accounts
- ABS integrated across multiple channels
- Buying group engagement for high value accounts
Result
Yango Tech reported a 15 percent CAC reduction, 30 percent increase in account engagement, 20 percent shorter sales cycle and 35 percent revenue increase attributed to ABM campaigns.
Company Name
Yango Tech
Industry
Technology Solutions
Region
India, UAE and MENA
Campaign Objective
Implement Account Based Sales to streamline sales and marketing and target high value accounts with personalized, tailored campaigns.
Business Challenge
The case study identified cost complexity, lack of awareness and customer support challenges while Yango Tech sought to enhance growth strategies.
Target Audience
- Geography: India, UAE and MENA
- Use case: High value customers for e grocery clients
- Buyer group: Targeted accounts requiring personalized engagement
Channels Used
- Account Based Sales
- Data analytics
- Customized marketing campaigns
- Omnichannel engagement
Intandemly's Approach
- Used advanced data analytics to identify and target high value customers.
- Designed customized campaigns around each account's preferences and needs.
- Integrated ABS across various channels to improve the omnichannel experience.
Campaign Execution
- Identified high value accounts for e grocery clients.
- Built tailored campaigns for the targeted account list.
- Coordinated outreach and engagement across channels.
Verified Outcomes
- 15 percent reduction in customer acquisition cost.
- 30 percent rise in interactions from targeted accounts.
- 20 percent reduction in sales cycle.
- 35 percent increase in revenue attributed to ABM campaigns.
Key Learnings
- Precision targeting can improve CAC and account engagement together.
- Account based campaigns perform better when data analytics and omnichannel execution are combined.
“The collaboration with Intandemly has been a game-changer for Yango Tech. The precision and effectiveness of their work have not only elevated our marketing and sales efforts but have also directly contributed to our bottom line.”