RightChoice.ai

Challenge

RightChoice.ai needed to reach decision makers at multi location enterprise brands and shift conversations from generic marketing spend to store level visibility, listings accuracy and reputation gaps.

Objective: Build a high intent pipeline for RightChoice.ai across GCC and MENA by converting listings and visibility gaps into audit led conversations with multi location enterprise brands.

• Geography: GCC and MENA
• Industries: Retail and cooperative chains, banking and financial services, QSR and restaurant chains, hospitality and hotels
• Companies: Brands with 28 to 110+ physical locations
• Buyers: CXOs, CMOs, Marketing Heads and Digital Leaders

Approach

• Built targeting around brands with clear store level visibility, listings and reputation opportunities.
• Positioned the conversation around hyperlocal SEO as a revenue driver.
• Opened discussions with senior marketing and digital leaders across multiple industries.

• Targeted enterprise brands operating across GCC and MENA.
• Led with audit based problem statements instead of broad platform messaging.
• Prioritized accounts where physical footprint made hyperlocal performance commercially important.

Outcome

9+ enterprise accounts engaged and 4 high intent deals in pipeline since December 15, 2025, across brands operating 28 to 110+ outlets.

• 9+ enterprise accounts engaged, including Travco Group, Abu Dhabi Islamic Bank, Cenomi Centers, Alghanim Industries F&B, Union Coop, Al Safadi Hospitality, Burgerizzr, Lavoya Restaurants and Al Salam Bank.
• 4 high intent deals nearing closure with Al Salam Bank, Burgerizzr, Cenomi Centers and Abu Dhabi Islamic Bank.
• Conversations shifted from marketing spend to store level visibility and hyperlocal SEO as a revenue driver.

Key learnings

• Audit led outreach works best when the business problem is visible at store level.
• Multi location brands respond better to specific visibility and reputation gaps than generic marketing claims.