accounts penetrated from 918 reached across emerging markets.
INALA
INALA provides power and monitoring solutions to MNOs, TowerCos and network providers across emerging markets, improving site energy performance while lowering operating costs and diesel consumption.
Challenge
INALA needed to overcome long standing prospecting and outreach challenges while simplifying technical complexities for target buyers.
Objective: Help telecommunication companies improve site energy performance, lower operating cost and reduce fuel consumption with INALA's power and monitoring solutions.
- Industries: Telecommunications companies, MNOs, TowerCos and network providers
- Example customer context: American Towers, Vodafone Group and IHS Towers across emerging markets
- Buyers: C level executives and decision makers
Approach
- Developed professional communication templates.
- Simplified the technical complexity of INALA's offerings.
- Ensured a strong multichannel presence through LinkedIn, email and calls.
- Conducted detailed market research to identify key accounts and decision makers.
- Developed personalized messaging based on buyer persona analysis.
- Streamlined meeting coordination and refined outreach strategies to maximize engagement.
“Working with Intandemly helped us overcome long-standing challenges in prospecting and outreach. Their ability to streamline our communications, focus on high-impact accounts, and automate follow-ups ensured we didn’t miss valuable opportunities. The results speak for themselves, with a steady pipeline of qualified leads and stronger client relationships.”
Managing Director, INALA
Outcome
INALA achieved a steady pipeline of qualified leads, stronger client relationships and an almost 23 percent response rate.
- 1,273 connections built and 918 accounts reached.
- 82 positive responses and 71 accounts penetrated.
- Big success accounts included Metro Teleworks, PT Smartfren Telecom Tbk and SMS Global Technologies.
- Almost 23 percent response rate.
- Steady pipeline of qualified leads and stronger client relationships.
Key learnings
- Technical telecom solutions need simplified messaging for decision maker engagement.
- Automated follow ups reduce missed opportunities and help sales teams focus on qualified appointments.
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In 30 minutes, a senior strategist reviews your target accounts, maps a sample buying committee and shows you the account-based plan we'd run.
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- Reviewed by a senior Intandemly strategist
- Sample buying committee mapped live
- Tailored account-based plan, no generic decks