accounts penetrated from 800 reached across MENA and APAC.
BEST SAP
BEST SAP provides technology solutions that optimize SAP based financial processes, specializing in Accounts Payable and General Ledger operations.
Challenge
BEST SAP faced a competitive market, a need for scalable personalization, targeted reach and sustained engagement with finance decision makers.
Objective: Boost brand visibility, position BEST SAP as a trusted SAP solutions partner and secure high value qualified prospects focused on financial efficiency and compliance.
- Geography: MENA and APAC
- Industries: Medium to large enterprises using SAP
- Buyers: Finance leaders and teams focused on AP, GL, financial reporting, compliance and process efficiency
Approach
- Combined in depth lead research with tailored messaging for finance leaders.
- Used multichannel outreach to maximize engagement and response rates.
- Focused engagement on stakeholders fitting the Ideal Customer Profile.
- Built targeted account lists around SAP based financial operations.
- Personalized outreach around financial efficiency and compliance priorities.
- Converted interest into high quality meetings with key decision makers.
“Working with Intandemly has transformed how we approach new markets. Their strategic, personalized outreach has not only elevated our visibility among finance leaders but also build meaningful connections that align perfectly with our growth goals. They’ve helped us build a credible presence in MENA and APAC, opening doors to high-value opportunities.”
Managing Director and Co-Founder, BEST SAP
Outcome
From 1,500 connections and 800 accounts reached, BEST SAP saw 30 positive responses and 22 accounts penetrated, elevating visibility with finance leaders across MENA and APAC.
- 1,500 connections built and 800 accounts reached.
- 30 positive responses and 22 accounts penetrated.
- Efficient pipeline growth aligned with specific financial needs.
- Stronger credibility among finance professionals in MENA and APAC.
- Engagements focused on companies and stakeholders fitting the BEST SAP Ideal Customer Profile.
Key learnings
- Finance transformation outreach needs relevance to AP, GL, compliance and reporting priorities.
- Defined ICP targeting improves quality when entering MENA and APAC markets.
Want a similar outcome inside your accounts?
In 30 minutes, a senior strategist reviews your target accounts, maps a sample buying committee and shows you the account-based plan we'd run.
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- Reviewed by a senior Intandemly strategist
- Sample buying committee mapped live
- Tailored account-based plan, no generic decks