shorter sales cycle through targeted, personalised engagement.
Accel1
Accel1, previously known as AccelESG, operates in sustainability and environmental analytics, providing advanced climate data and ESG analytics solutions.
Challenge
Accel1 faced limited market reach and visibility, fragmented sales processes, low engagement and missed connections.
Objective: Enhance Accel1's global outreach and client engagement in sustainability, streamline prospecting and improve lead generation efficiency across key regions.
- Geography: MENA, APAC, Europe and USA
- Industries: Banks, telecommunications, food and beverage manufacturing, chemical manufacturing, supply chain and logistics, oil and gas manufacturing
- Company size: 200 to 500, 500 to 1000 and 1001 to 5000 employees
- Buyers: CXOs and Sustainability Managers
Approach
- Used hyper personalized communication based on industry and role.
- Focused outreach in MENA, APAC, Europe and USA.
- Used ABM reporting to improve efficiency and visibility across the sales process.
- Ran multichannel campaigns through email, LinkedIn and calls.
- Used voice notes for follow ups.
- Rescheduled no show meetings to improve conversion rates.
“Working with Intandemly has transformed how we approach new markets. Their strategic, personalized outreach has not only elevated our visibility among finance leaders but also build meaningful connections that align perfectly with our growth goals. They’ve helped us build a credible presence in MENA and APAC, opening doors to high-value opportunities.”
CEO, Accel1
Outcome
The sales process became more efficient, reducing the sales cycle by 20 percent through targeted and personalized engagements.
- 20 percent reduction in sales cycle.
- Elevated visibility among target leaders.
- Credible presence built in MENA and APAC.
Key learnings
- Sustainability outreach needs industry and role specific messaging.
- Follow up quality matters when selling across multiple global regions.
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- Sample buying committee mapped live
- Tailored account-based plan, no generic decks