Vendor Quote Comparison Sheet: Compare Lead Generation Services Pricing Account by Account

Subject: Quote request: [your company], outbound programme from [month]

Hi [First name],

Thank you for the call. To compare proposals fairly, we are asking every
provider the same questions. Could you answer each in writing?

1. Every fee: setup, monthly, per lead or per meeting, tools, data, domains
   and anything billed separately. Include tax and currency.
2. Minimum term, notice period and what happens to fees if we stop early.
3. How many companies you will work each month, and whether we approve the
   list by company name before outreach starts.
4. Where the contact data comes from.
5. Which roles you will contact in each company.
6. Who does the work: named people, whether they work on other clients and
   who replaces them if they leave.
7. What a "qualified" lead or meeting means in your contract, word for word.
8. Whose domains and mailboxes you send from, and who keeps them if we stop.
9. What the weekly report shows, with a sample.
10. Two current clients we may speak to.

We expect to decide by [date].

[Your name]

Row	Question	Vendor A	Vendor B	Vendor C	Notes

1	Setup or onboarding fee
2	Monthly fee
3	Per-lead or per-meeting fee
4	Tools, data or domain costs billed separately
5	Tax and currency
6	Minimum term (months)
7	Notice period and early-exit cost
8	Total cost over the minimum term (Part 3, step 1)
9	Companies worked per month
10	List approved by company name before outreach (yes/no)
11	Source of contact data
12	Roles contacted per company
13	Channels: email, LinkedIn, phone, other
14	Named people doing the work
15	Shared with other clients or dedicated
16	Definition of "qualified", quoted from the contract
17	Who decides whether a lead or meeting counts
18	Sending domains and mailboxes: whose, and kept by whom
19	Report shows progress by company (yes/no)
20	Sample report received (yes/no)
21	References spoken to
22	Red flags from Part 4 (count)
23	Cost per company worked (Part 3, step 2)
24	Decision and reason

Step 1: total cost over the minimum term
  Setup fee                                        [S]
  Monthly fee x minimum months                     [M] x [n]
  Per-lead or per-meeting fees you expect          [P]
  Tools, data and domains billed separately        [T]
  Total                                            S + (M x n) + P + T = [C]

Step 2: cost per company worked
  Companies worked per month, from the proposal    [W]
  Companies worked over the term                   W x n = [A]
  Cost per company worked                          C / A

1   The setup fee is due before you see the target list.
2   No list by company name, only "ICP-matched contacts".
3   "Qualified" is defined by the vendor alone, or not defined.
4   The contract has a long lock-in and no exit if agreed numbers are missed.
5   Sending domains and mailboxes belong to the vendor and stay with them.
6   Tools, data or "platform fees" appear only in the contract, not the quote.
7   Nobody named does the work, or the team changes after signing.
8   The report counts emails sent and opens, not companies or conversations.
9   No current client will take your call.
10  A number of meetings is promised before anyone has looked at your list.