Intandemly Academy

The Account-Based Selling Academy

Spears, not nets.

Free tools, templates, scripts and lessons for teams that sell to a short list of named accounts, from a team that has practised account-based selling since April 2017. Free to use. No sign-up.

15 giveaways · 4 tools · 5 lessons · free, no sign-up

The method

Inbound taught companies to be found. Account-based selling teaches them to choose.

Choose the account before the contact. Map the people before the message. Count accounts opened, not emails sent.

Start here

Three steps that turn a list of companies into accounts you can work this quarter.

ToolRuns in your browser

Account Scoring Tool

Score target accounts on fit, timing and access, and sort them into Tier 1, 2 and 3. Runs in your browser.

Open the tool →

Template8 min read

Target Account Selection Scorecard

For founders and sales leaders who have an ICP on a slide and need a ranked list of named accounts.

You leave with a one-page ICP, an 11-point weighted scorecard and three tiers.

3 copy blocks · Spreadsheet-readyGet it free →

Template8 min read

Buying Committee Map

For sellers working a large account through a single contact.

You leave with nine roles to look for, a map you can paste into a spreadsheet, a brief for each person and a coverage check that shows where the account is exposed.

5 copy blocks · Spreadsheet-readyGet it free →

Browse the library

Showing 5 of 24

Follow-up rules (pin above your drafts)

1. Every follow-up adds one new thing. If you have nothing new, wait until you do.
2. One question or one ask per email.
3. Under 80 words. Readable on a phone without scrolling.
4. No "just bumping this", "circling back" or "did you see my last email?".
5. No invented urgency and no guilt.
6. Every fact about their company is true and you can show where you found it.
7. Identify yourself and honour opt-outs under the email rules for their country.

Script8 min read

Follow-Up Email Sequence After No Reply

For sellers whose first email to a senior buyer went unanswered.

You leave with five follow-ups that each add something new, replies for the three answers you will get, a stop rule and a tracker.

12 copy blocks · Spreadsheet-readyGet it free →

Pre-call card (one minute per call)

Account: [company]            Tier: [1 / 2 / 3]
Person: [name, title]
Role in the decision: [decision maker / budget owner / evaluator / day-to-day owner / unknown]
Reason for calling today: [trigger, initiative or referral, with date and source]
What it probably means for their team: [one line]
One question only they can answer: [ ]
Others we know in the account: [names, and what was said]
If they say "send me an email", I will send: [one specific thing]

Script9 min read

Cold Call Opening Lines for Senior Buyers

For anyone who has to ring a director or C-level buyer in a large company.

You leave with a pre-call card, 10 opening lines, the 20 seconds that follow, two voicemails, a call log and one call written out.

18 copy blocks · Spreadsheet-readyGet it free →

Script6 min read

LinkedIn Connection Request Messages by Buyer Role

For sellers connecting with several people inside the same company.

You leave with 12 connection notes for six buyer roles, three messages for after they accept and three notes written out for one account.

16 copy blocksGet it free →

Script8 min read

12 Cold Email Templates for Named Accounts

For anyone writing a first email to a senior buyer in a large company.

You leave with 12 templates under 110 words, the research each one needs, one filled-in example and a five-point check.

15 copy blocksGet it free →

Pre-call card (one per person)

Account: [company]
Why this account: [fit reason in one line]
Why now: [trigger: new executive, expansion, published initiative, contract review]
Person: [name, title]
Their likely role in the decision: [budget owner / evaluator / day-to-day owner / influencer]
What they probably care about: [one line, in their terms]
One question I want answered: [ ]
Who else I need to reach here: [name or role 1], [name or role 2]

Script9 min read

Appointment Setting Script for Enterprise Accounts

For SDRs, founders and account executives calling into large companies.

You leave with a pre-call card, a call script, replies to seven responses and scripts for the second and third conversation.

20 copy blocks · Spreadsheet-readyGet it free →

Want this run on your key accounts?

Tell us which accounts you need to open. We will show you how we would work them.

Talk to us