The Account-Based Selling Academy
Spears, not nets.
Free tools, templates, scripts and lessons for teams that sell to a short list of named accounts, from a team that has practised account-based selling since April 2017. Free to use. No sign-up.
15 giveaways · 4 tools · 5 lessons · free, no sign-up
Inbound taught companies to be found. Account-based selling teaches them to choose.
Choose the account before the contact. Map the people before the message. Count accounts opened, not emails sent.
Start here
Three steps that turn a list of companies into accounts you can work this quarter.
Browse the library
One-Page B2B Go-to-Market Plan for Key Accounts
For founders and sales or marketing leaders who need one plan both teams will follow.
You leave with a one-page plan, an account list header, a 90-day calendar and a 30-minute weekly review.
Buying Committee Map
For sellers working a large account through a single contact.
You leave with nine roles to look for, a map you can paste into a spreadsheet, a brief for each person and a coverage check that shows where the account is exposed.
Target Account Selection Scorecard
For founders and sales leaders who have an ICP on a slide and need a ranked list of named accounts.
You leave with a one-page ICP, an 11-point weighted scorecard and three tiers.
Want this run on your key accounts?
Tell us which accounts you need to open. We will show you how we would work them.