Intandemly Academy

The Account-Based Selling Academy

Spears, not nets.

Free tools, templates, scripts and lessons for teams that sell to a short list of named accounts, from a team that has practised account-based selling since April 2017. Free to use. No sign-up.

15 giveaways · 4 tools · 5 lessons · free, no sign-up

The method

Inbound taught companies to be found. Account-based selling teaches them to choose.

Choose the account before the contact. Map the people before the message. Count accounts opened, not emails sent.

Start here

Three steps that turn a list of companies into accounts you can work this quarter.

ToolRuns in your browser

Account Scoring Tool

Score target accounts on fit, timing and access, and sort them into Tier 1, 2 and 3. Runs in your browser.

Open the tool →

Template8 min read

Target Account Selection Scorecard

For founders and sales leaders who have an ICP on a slide and need a ranked list of named accounts.

You leave with a one-page ICP, an 11-point weighted scorecard and three tiers.

3 copy blocks · Spreadsheet-readyGet it free →

Template8 min read

Buying Committee Map

For sellers working a large account through a single contact.

You leave with nine roles to look for, a map you can paste into a spreadsheet, a brief for each person and a coverage check that shows where the account is exposed.

5 copy blocks · Spreadsheet-readyGet it free →

Browse the library

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Checklist (copy into the account record)

ACCOUNT QUALIFICATION: [account], [date], checked by [name]
Answer Y, N or ? (unknown). Add evidence for every Y.
 
A. ACCOUNT
A1 Matches our ICP (industry, size, geography)         [ ]  Evidence:
A2 No knock-out applies                                [ ]  Evidence:
A3 Problem visibly present                             [ ]  Evidence:
A4 Deal would clear our minimum size                   [ ]  Evidence:

Checklist9 min read

Lead Qualification Checklist, Account Edition

For sales leaders and SDRs who qualify a person and then lose the deal inside the company.

You leave with 15 checks in three groups, the questions that answer them, a decision rule and a handover note.

4 copy blocksGet it free →

Checklist7 min read

Lead List vs Account List: 10-Point Check

For sales and marketing leaders about to launch outbound.

You leave with a 10-point check, a fix for every miss and a results sheet with a filled-in example.

2 copy blocksGet it free →

Want this run on your key accounts?

Tell us which accounts you need to open. We will show you how we would work them.

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