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Case Study
Zahara
Finance Software and AP Automation · UK, Europe, Australia and USA
Zahara is an accounts payable and spend control platform for finance teams, working with more than 500 companies including Lush Cosmetics and British Airways.
Business Challenge
Zahara needed consistent qualified appointments from targeted finance buyers while expanding its ICP from the UK into additional international markets.
Intandemly Approach
- Dedicated SDR, strategist, data miner and Sales Operations Manager
- Hyper targeted individual emails to FinTech finance buyers
- LinkedIn campaigns and personalized video notes
- ICP geography expansion from UK to Europe, Australia and USA
Result
78,764 leads, 57,500 emails delivered, 1,072 responses and 86 qualified appointments at an 18 percent response rate.
Company Name
Zahara
Industry
Finance Software and AP Automation
Region
UK, Europe, Australia and USA
Campaign Objective
Use Account Based Marketing and a dedicated SDR team to scale appointment volume with FinTech and finance buyers, then expand reach across UK, Europe, Australia and USA.
Business Challenge
Zahara needed consistent qualified appointments from targeted finance buyers while expanding its ICP from the UK into additional international markets.
Target Audience
- Geography: UK, Europe, Australia and USA
- Industries: FinTech and finance teams
- Buyers: Finance and AP decision makers
- Initial focus: UK companies with under 1000 employees
Channels Used
- Personalized video notes
- SDR follow up
Intandemly's Approach
- Built a dedicated SDR team with strategist, data miner and Sales Operations Manager support.
- Used hyper targeted individual emails to reach FinTech and finance buyers.
- Expanded the ICP after validating the UK motion.
Campaign Execution
- Started with UK sub 1000 employee companies.
- Ran LinkedIn campaigns, emails and personalized video notes.
- Expanded outreach across Europe, Australia and USA.
Verified Outcomes
- 78,764 leads built.
- 57,500 emails delivered.
- 8,750 LinkedIn touches.
- 1,072 responses received.
- 86 qualified appointments at an 18 percent response rate.
Key Learnings
- A dedicated pod helps maintain volume and quality across large finance datasets.
- Validated ICPs can be expanded into new geographies once messaging is proven.