qualified inroads from 780 targeted premium accounts.
Viacon
Viacon is a digital marketing agency offering SEO, performance marketing, social and content marketing to help brands grow online.
Challenge
Viacon needed to reach premium enterprise accounts, move beyond low budget SMB conversations and position its services around outcomes that mattered to larger buyers.
Objective: Shift Viacon from broad SMB outreach to precision targeting of enterprise retail and manufacturing brands and build a steady pipeline of high fit opportunities.
- Geography: India
- Industries: Enterprise retail, FMCG and manufacturing
- Buyers: Marketing, Growth and Digital leaders at premium and enterprise brands
Approach
- Mapped named buyers inside enterprise retail and manufacturing accounts.
- Created tailored entry points for each account instead of generic agency pitches.
- Reframed the offer around UX optimisation and demand generation.
- Targeted 780 accounts.
- Prioritized relevance over volume in messaging.
- Focused conversations on specific business outcomes for each account.
Outcome
780 accounts targeted and 22 qualified inroads, with named conversations at PMJ Jewellers, Epigamia, Hyderabad Duty Free and Asian Footwear.
- 22 qualified inroads.
- Named conversations at PMJ Jewellers, Epigamia, Hyderabad Duty Free and Asian Footwear.
- Improved positioning for enterprise retail and manufacturing conversations.
Key learnings
- Premium account outreach needs business outcome framing, not service list pitching.
- Personalized entry points help agencies move beyond gatekeepers in enterprise accounts.
Want a similar outcome inside your accounts?
In 30 minutes, a senior strategist reviews your target accounts, maps a sample buying committee and shows you the account-based plan we'd run.
Senior strategist, not an SDR · Sample buying committee mapped live · No generic deck
- Reviewed by a senior Intandemly strategist
- Sample buying committee mapped live
- Tailored account-based plan, no generic decks