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Case Study
Viacon
Digital Marketing Agency · India
Viacon is a digital marketing agency offering SEO, performance marketing, social and content marketing to help brands grow online.
Business Challenge
Viacon needed to reach premium enterprise accounts, move beyond low budget SMB conversations and position its services around outcomes that mattered to larger buyers.
Intandemly Approach
- Mapped specific buyers inside enterprise retail and manufacturing
- Designed personalized messaging and tailored entry points per account
- Repositioned offers around UX optimisation and demand generation
- Replaced generic pitches with value driven conversations
Result
780 accounts targeted and 22 qualified inroads, with named conversations at PMJ Jewellers, Epigamia, Hyderabad Duty Free and Asian Footwear.
Company Name
Viacon
Industry
Digital Marketing Agency
Region
India
Campaign Objective
Shift Viacon from broad SMB outreach to precision targeting of enterprise retail and manufacturing brands and build a steady pipeline of high fit opportunities.
Business Challenge
Viacon needed to reach premium enterprise accounts, move beyond low budget SMB conversations and position its services around outcomes that mattered to larger buyers.
Target Audience
- Geography: India
- Industries: Enterprise retail, FMCG and manufacturing
- Buyers: Marketing, Growth and Digital leaders at premium and enterprise brands
Channels Used
- Personalized enterprise outreach
- Follow up sequences
Intandemly's Approach
- Mapped named buyers inside enterprise retail and manufacturing accounts.
- Created tailored entry points for each account instead of generic agency pitches.
- Reframed the offer around UX optimisation and demand generation.
Campaign Execution
- Targeted 780 accounts.
- Prioritized relevance over volume in messaging.
- Focused conversations on specific business outcomes for each account.
Verified Outcomes
- 22 qualified inroads.
- Named conversations at PMJ Jewellers, Epigamia, Hyderabad Duty Free and Asian Footwear.
- Improved positioning for enterprise retail and manufacturing conversations.
Key Learnings
- Premium account outreach needs business outcome framing, not service list pitching.
- Personalized entry points help agencies move beyond gatekeepers in enterprise accounts.