Back to Case Studies
Case Study
RRD
Marketing and Business Communications · Middle East
RRD, formerly RR Donnelley, is a global multichannel business communications and marketing solutions company with operations in 28 countries, 33,000 employees and more than 30,000 clients.
Business Challenge
RRD needed to overcome limited Middle East brand awareness, cultural assimilation challenges, diverse service line positioning and a competitive regional landscape.
Intandemly Approach
- Dedicated SDR plus data miner to develop the database
- Sales Operations Manager overseeing workflow and deliverability
- Targeted awareness campaigns and buyer persona analysis
- Service specific messaging aligned to customer needs
Result
6,922 leads built, 319 total responses, 78 positive responses and 31 meetings scheduled across the Middle East program.
Company Name
RRD
Industry
Marketing and Business Communications
Region
Middle East
Campaign Objective
Help RRD strengthen its Middle East presence, sharpen positioning across multiple service lines and build a qualified pipeline through an account based motion.
Business Challenge
RRD needed to overcome limited Middle East brand awareness, cultural assimilation challenges, diverse service line positioning and a competitive regional landscape.
Target Audience
- Geography: Middle East
- Buyers: Enterprise marketing, communications, procurement and operations leaders
- Company context: Organizations evaluating multichannel communications, marketing, print, digital and logistics solutions
Channels Used
- Social media
- Industry events
- Thought leadership content
Intandemly's Approach
- Added an SDR and data miner to extract and develop the database.
- Assigned a Sales Operations Manager to oversee workflow and deliverability.
- Highlighted differentiators such as advanced technology, customization, customer service and post sale support.
Campaign Execution
- Evaluated service industry dynamics, trends and competitive landscape.
- Built targeted awareness campaigns for the Middle East audience.
- Aligned messaging to each service line and buyer need.
Verified Outcomes
- 6,922 leads built.
- 6,845 LinkedIn touches delivered.
- 1,225 emails sent.
- 319 total responses received.
- 78 positive responses and 31 meetings scheduled.
Key Learnings
- Multi service companies need service specific messaging for each target buyer.
- Dedicated data and SDR operations improve coverage in a new regional market.