Lyxel & Flamingo (L&F MENA)

Challenge

The team needed to access senior decision makers inside large enterprises where long sales cycles, gatekeepers and multi stakeholder buying groups made direct entry difficult.

Objective: Break Lyxel & Flamingo into billion dollar enterprise accounts across GCC and MENA, move past gatekeepers and create a steady flow of meaningful meetings with enterprise brands.

• Geography: UAE, Saudi Arabia and the wider GCC and MENA region
• Industries: Enterprise retail, FMCG, telecom, banking and lifestyle brands
• Buyers: Marketing, Digital and Brand decision makers at billion dollar enterprises

Approach

• Identified exact decision makers inside large enterprise accounts.
• Expanded market coverage beyond UAE into Saudi Arabia and the wider GCC and MENA region.
• Improved messaging so conversations were tied to enterprise brand growth and campaign priorities.

• Targeted 1,200+ accounts in Q3 2024.
• Opened conversations with enterprise brands across the region.
• Created qualified inroads and moved selected accounts into active follow up stages.

Outcome

1,200+ accounts targeted and 37 qualified inroads in Q3 2024, with major wins including New Balance, Shawarmer, Honor, Asian Paints, Union Coop and E& (Etisalat).

• 37 qualified inroads in Q3 2024.
• Major wins included New Balance, Shawarmer, Honor, Asian Paints, Union Coop and E& (Etisalat).
• Active follow up stages with massive enterprise brands across GCC and MENA.

Key learnings

• Enterprise agency outreach needs precise decision maker identification, not broad brand lists.
• Regional expansion works better when outreach is adapted to each target market and buying context.