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Case Study
Lyxel & Flamingo (L&F MENA)
Creative and Digital Agency · GCC and MENA
Lyxel & Flamingo is a creative and digital agency helping brands scale through clever marketing and technology across industries.
Business Challenge
The team needed to access senior decision makers inside large enterprises where long sales cycles, gatekeepers and multi stakeholder buying groups made direct entry difficult.
Intandemly Approach
- Identified exact decision makers inside giant corporations across GCC and MENA
- Expanded reach beyond UAE into Saudi Arabia
- Scaled outreach across the entire GCC and MENA region
- Used sharper messaging for enterprise buyers
Result
1,200+ accounts targeted and 37 qualified inroads in Q3 2024, with major wins including New Balance, Shawarmer, Honor, Asian Paints, Union Coop and E& (Etisalat).
Company Name
Lyxel & Flamingo (L&F MENA)
Industry
Creative and Digital Agency
Region
GCC and MENA
Campaign Objective
Break Lyxel & Flamingo into billion dollar enterprise accounts across GCC and MENA, move past gatekeepers and create a steady flow of meaningful meetings with enterprise brands.
Business Challenge
The team needed to access senior decision makers inside large enterprises where long sales cycles, gatekeepers and multi stakeholder buying groups made direct entry difficult.
Target Audience
- Geography: UAE, Saudi Arabia and the wider GCC and MENA region
- Industries: Enterprise retail, FMCG, telecom, banking and lifestyle brands
- Buyers: Marketing, Digital and Brand decision makers at billion dollar enterprises
Channels Used
- Direct enterprise outreach
- Follow up sequences
Intandemly's Approach
- Identified exact decision makers inside large enterprise accounts.
- Expanded market coverage beyond UAE into Saudi Arabia and the wider GCC and MENA region.
- Improved messaging so conversations were tied to enterprise brand growth and campaign priorities.
Campaign Execution
- Targeted 1,200+ accounts in Q3 2024.
- Opened conversations with enterprise brands across the region.
- Created qualified inroads and moved selected accounts into active follow up stages.
Verified Outcomes
- 37 qualified inroads in Q3 2024.
- Major wins included New Balance, Shawarmer, Honor, Asian Paints, Union Coop and E& (Etisalat).
- Active follow up stages with massive enterprise brands across GCC and MENA.
Key Learnings
- Enterprise agency outreach needs precise decision maker identification, not broad brand lists.
- Regional expansion works better when outreach is adapted to each target market and buying context.