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Case Study
GulfNet Solutions (GNS)
Information Security and IT Services · GCC and Saudi Arabia
GNS is a wholly owned subsidiary of Ali Zaid Al Quraishi & Brothers, headquartered in Ad Dammam, offering information security, mobility, cloud computing, big data, governance, risk and compliance services across the GCC.
Business Challenge
GNS needed to overcome market barriers, educate buyers about automation investment and differentiate against other vendors, including ERP systems.
Intandemly Approach
- ICP based ABM strategy
- Email campaigns and social media campaigns
- Personalized video notes and voice notes for follow up
- Dedicated SDR, data miner and Sales Operations Manager
Result
68,480 leads, 91 responses, 57 meetings delivered and 95 percent of the annual target accomplished.
Company Name
GulfNet Solutions (GNS)
Industry
Information Security and IT Services
Region
GCC and Saudi Arabia
Campaign Objective
Build a qualified sales funnel for GNS to promote UiPath RPA and Abbyy FlexiCapture IDP offerings inside the GCC market.
Business Challenge
GNS needed to overcome market barriers, educate buyers about automation investment and differentiate against other vendors, including ERP systems.
Target Audience
- Geography: GCC, primarily Saudi Arabia
- Industries: Medium sized businesses and enterprises adopting RPA and IDP
- Buyers: IT, automation and digital transformation leaders
Channels Used
- Social media campaigns
- Personalized video notes
- Voice notes
- SDR follow up
Intandemly's Approach
- Created an ICP based ABM strategy for the GCC market.
- Used email and social campaigns supported by personalized video and voice notes.
- Deployed a dedicated SDR, data miner and Sales Operations Manager for workflow and deliverability.
Campaign Execution
- Built and engaged a large account and contact universe.
- Promoted GNS offerings around UiPath RPA and Abbyy FlexiCapture IDP.
- Focused outreach on awareness building and qualified meeting creation.
Verified Outcomes
- 68,480 leads built.
- 23,467 emails delivered.
- 7,500 LinkedIn touches.
- 91 responses received.
- 57 meetings delivered and 95 percent of annual target accomplished.
Key Learnings
- Automation markets require education led outreach when buyers are evaluating pre automation investment.
- Personalized follow up improves engagement in competitive ERP and automation categories.