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Case Study
Bankai Infotech
Telecommunications · India, UAE and MENA
Bankai Infotech is a leading telecom technology provider offering advanced telecom systems, carrier grade solutions and digital transformation services.
Business Challenge
Bankai faced inefficient client communication, process gaps and ineffective product positioning while trying to break into new markets.
Intandemly Approach
- Account based outreach across email, LinkedIn and personalized touches
- Structured follow ups with automated cadences
- Sharper product representation for high priority accounts
- Targeted expansion into the MENA region
Result
Bankai reached high value clients, explored greater growth opportunities and secured impactful meetings with Perfetti Van Melle, Waaree Group, Adani and Jindal Steel.
Company Name
Bankai Infotech
Industry
Telecommunications
Region
India, UAE and MENA
Campaign Objective
Help Bankai explore and penetrate the MENA region through geographical expansion, brand building and targeted account outreach.
Business Challenge
Bankai faced inefficient client communication, process gaps and ineffective product positioning while trying to break into new markets.
Target Audience
- Geography: India, UAE and MENA
- Industries: Airlines, automotive, BFSI, broadcast and media, metal, oil and gas, chemical, IT, retail, education, power and electricity
- Company size: 200 to 500, 500 to 1000 and 1001 to 5000 employees
Channels Used
- Personalized outreach
- Automated follow up cadences
Intandemly's Approach
- Used an account based approach with multichannel strategies to reach key accounts.
- Implemented structured follow ups to maintain consistency in prospect interactions.
- Improved product representation for high priority accounts.
Campaign Execution
- Supported Bankai's MENA market entry and account penetration.
- Built coordinated outreach across priority accounts.
- Improved pipeline efficiency and team coordination around target account conversations.
Verified Outcomes
- Impactful meetings with Perfetti Van Melle, Waaree Group, Adani and Jindal Steel.
- Stronger engagement with high value clients in the MENA region.
- Improved outreach process for priority account penetration.
Key Learnings
- Telecom enterprise outreach needs clearer product positioning by account priority.
- Structured follow ups reduce missed opportunities in complex regional expansion programs.
“Intandemly enhanced our efforts in the MENA region by helping us identify ideal customer profiles, focus on key accounts, and establish a more effective outreach process. Their support allowed us to engage with high-value clients and explore greater opportunities for growth.”