What is BANT: Is it a Game-Changer in B2B Sales and Beyond 2023?
What is Bant? BANT is an acronym used in B2B sales that stands for Budget, Authority, Need, and Timeframe. It is a framework commonly used by sales professionals to qualify leads and determine their suitability for making a purchase. The History of BANT: Picture this: it’s the 1960s, an era known for its vibrant […]
