Comprehensive Guide to Target Account Selling [TAS]
INTRODUCTION Did you know that >40 percent of Salespeople say prospecting Is the hardest part of the sales process. It’s a staggering statistic that highlights a significant problem in the world of business-to-business sales. In an industry where quantity often takes priority over quality, it’s no wonder why so many companies struggle to generate meaningful […]
Account Segmentation: Priortize Your Top High-Value Accounts
INTRODUCTION: We know that Account-Based Sales is the next big thing in B2B, but only with the right strategic plan can we successfully implement an Account-Based aligned team to drive the growth. Ideally, any target account is that company you want to turn into your customer, account-based marketing is about you treating each account as […]
Account Tiering and It’s Importance
INTRODUCTION: In the world of business and marketing, understanding your customers and catering to their needs is crucial for success. Account Tiering is a powerful strategy that allows businesses to organize their customer base into distinct groups, based on various criteria such as their purchasing behavior, demographics, or preferences. In this blog, we will explore […]
Top 7 Effective ABM Strategy and How to create them?
Account-Based Marketing (ABM) Strategy INTRODUCTION: Account-Based Marketing is all the rage recently. But how do we know if our business can benefit Account-based marketing? To answer this question, we have to devise the ABM strategy. This will validate our assumptions and provide a list of to-dos for Account-Based Marketing. Purchasing a piece of technology or […]
What is Account Based Marketing? Top ABM FAQs 2023
Introduction Account Based Marketing (ABM) and its various strategies have been designed for B2B companies to get in business with huge dream companies. It takes a certain amount of budget, time, and effort from all levels of your business. One of the notable features of Account Based Marketing is, every time your organization will need […]