The best thing about
successful people is their habits are easy to learn. Selling is one of the most fundamental human traits. Yet in 2020, Most of the new salespeople struggle.
Sales is an optimization problem of taking something that works and making it better.
How to be successful in Sales
In this blog, we will not talk about writing high converting emails, or the magic phrase, when spoken will make any sales call a successful. These are the tools to help you achieve your goals, and they come later. At the foundation, it's the habits that you cultivate which empowers you to use the tools effectively.
I can save you 4 minutes of your reading time by summarising this article in one sentence. You can be a successful salesperson by doing exactly what other successful salespeople did.
Just imitate them
- Listen, the way they listen.
- Think, the way they think.
- Do, the way they do.
To get a brief understanding of these habits of successful salespeople, continue reading.
1. Listen
You can be at any stage of your career. If you don't listen to the person in front of you, they are not going to respect you. You are losing the opportunity of doing business with them.
A trick commonly used is recording the session. Now this will without question requires the permission of other people on the call or meeting. you don't want a privacy concern on your shoulders.
When you record a client meeting, you can do one of the two.
One, you can relisten to the call, and get what their requirements are. Understand how far they are from purchasing from you.
Two, you get to observe your behaviour during a call. It has happened to a lot of us. We are driving back home and thought comes to our mind of what we should have said during the call. This method helps you find flaws or moments of improvement in your meeting
A few tips to be a good listener
- Don't interrupt client while speaking. Take notes if you have a doubt or question. Ask once they are done speaking.
- Put your phone away while with your client.
- The client speaks first, while you learn. Then the conversation begins.
- Keep notes. Summerise before ending the meeting. This acknowledges to the client and they feel heard.
Notes: Listen more than you hear
2. Talk
As a salesperson, your job is to find a solution for prospects. Your product in an ideal case is your offering. When your research is right, you should have confidence with your product solving prospect's problems.
In the previous section, we talked about Listening. When done right you will have the general direction in which they are moving. As you start talking, you start navigating the conversation to take the prospect, to your product, or solution.
Here are a few tips on how to talk.
- Highlight your Unique Selling Proposition (USP) features.
Be aware of your competition, and maintain a list of everyone. If you don't your prospect certainly do. You are nothing but an option in that list. Make it clear how you stand out.
- Be Awareness.
You don't talk to A 6-year-old the same way you talk to a 16-year-old. If you do you are hurting your relationship with them. When it comes to delivering information, the words you choose can empower the listener.
You can say "made $10,000 in sales" while updating your client after a new deal. or you could say "you have earned $10,000 with me". One gives the information while another empowers the moment while doing so.
- Understand who your client is.
Where they are in the sales cycle, the business stage, or the decision stage.
Pro tip: Learn to see the wind of the conversation.
If the prospect is talking money, you need to talk about the problem your product will solve.
If they are talking about the problem your product solves, it’s money time.
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3. Do
Your ideas are worthless. Show me your execution. A common saying. In the chronological order of things, the part where you
Do things is an alternative step.
You have to cultivate a habit of doing the research before you
listen to the prospect.
You have to cultivate a habit of doing fast interpolation about your prospect before you
say anything
It takes a lot of time to create a plan. The amount of research and time that can go into a good plan can be overwhelming at first. You have to include things like
- Mission and Background.
- Team
- Target Market
- Tools, Software, and Resources
- Positioning
- Marketing Strategy
- Prospecting Strategy
Planning is important. The calendar is what keeps you on track.
Scroll down to download your free Plan.
Tips to be better at Doing
- learn by doing sales over and over again!
- You’ll probably suck at it in the beginning.
It will make you feel sad or discouraged. In reality, so did everyone as a beginner. The best way to move forward is to take one small step
Have you ever been in a moment where you hesitate to do something? Yea every successful salesperson you know has been through that moment. The only difference between them and everyone else, they didn't stop at that moment.
Go ahead. Take action. Accept responsibility.
- Gather Demographic Intel
When you talk to a prospect, learn which demographic they fit in. Don't give out stats of Automobile Industry to your clients in the Oil and Natural gas industry!
- Leverage testimonials
Using testimonials is the best way to make your prospect feel heard. From their perspective, it gives them a form of assurance that you can be trusted.
A protip. Use testimonials from a similar demographic to your potential customer. Selling enterprise-level support software? Curate testimonials from enterprise-size businesses
Pro tip: Deals worth millions are signed over the trust. Built Trust
.
Free download
This downloadable Plan includes everything you will need to get started on your business development journey
Topics including
- Mission and Background.
- Team
- Target Market
- Tools, Software, and Resources
- Positioning
- Marketing Strategy
- Prospecting Strategy
And added bonus of the following segments.
- Action Plan
- Goals
- Budget
This Business development plan is the Step in your journey of helping clients and increasing sales and revenue numbers.
Click
here to start the
free download
Manage your prospects, leads and sales funnel from one budget-friendly Dashboard.