Yango Tech Case Study
Industry: Telecommunications
Geographies: India, UAE & MENA.
Targated ICP: Airlines, Automotives, BFSI, Broadcast and Media, Metal, Oil and Gas, Chemical, IT, Retail, Education, Power and Electricity..
Objectives
Bankai Infotech is a leading provider of technology solutions in the telecom industry. It specializes in offering advanced telecom systems, carrier-grade solutions, and digital transformation services. With a focus on innovation,it helps businesses streamline operations, enhance connectivity, and drive growth across global markets.
AT A Glance
CHALLENGES
- Cost
- Complexity
- Lack of awareness
- Customer support
Yango Tech is a leading technology solutions provider committed to empowering businesses through cutting edge technologies.
OBJECTIVES
To further enhance their growth strategies, Yango Tech sought to implement Account-Based Sales (ABS) to streamline their sales and marketing efforts, targeting high value accounts with personalized and tailored campaigns.
SOLUTIONS
Intandemly’s ABS utilized advanced data analytics to identify and target high value customers for e grocery clients. Customized marketing campaigns were designed to resonate with the unique preferences and needs of targeted accounts. To enhance the omnichannel experience, Intandemly integrated ABS across various channels.
Intandemly helped Bankai break into new markets, driving meaningful engagement and growth in the MENA region.
BENEFITS
Customer Acquisition Cost
E-grocery clients experienced a notable reduction in CAC, with a 15% decrease attributed to the precision targeting of high-value accounts.
Account Engagement Rate
Yango Tech experienced a significant increase in account engagement, with a 30% rise in interactions from targeted accounts.
Sales Velocity
The sales process became more efficient, reducing the sales cycle by 20% as a result of targeted and personalized engagements.
ROI
Yango Tech witnessed a remarkable return on investment, with a 35% increase in revenue attributed to ABM campaigns.
“The collaboration with Intandemly has been a game-changer for Yango Tech. The precision and effectiveness of their work have not only elevated our marketing and sales efforts but have also directly contributed to our bottom line.”
MAX AVTUKHOV
Yango Tech