RRD (formerly known as RR Donneley) is a prominent player in the field of multichannel business communications services and marketing solutions. With a global presence spanning 28 countries and a substantial workforce of 33,000 highly skiled employees, RRD has established itself as a trusted partner for more than 30,000 clients worldwide.

One of RRD’s key strengths lies in its ability to provide a wide array of solutions that cater to the diverse needs of organizations, regardless of their size or industry. The company takes pride in its comprehensive range of services, which are designed to empower businesses and enhance customer engagement at every stage of the customer journey.

RRD’s multichannel business communications services cover various aspects of communication and marketing, such as print, digital, and logistics solutions. By leveraging these services, organizations can effectively reach their target audience through multiple channels, including traditional print media, digital platforms, and direct mail campaigns.

Challenges

 Low resence in MENA

Challenge:
Establishing a stronger presence in the Middle East market presents hurdles for RRD, including cultural assimilation, and limited brand awareness.

Multiple Service Lines

Challenge:

RRD’s diverse service lines pose challenges in targeting, brand perception, resource allocation, communication, and service integration when acquiring clients in the Middle East.

Competitive Landscape

Challenge:

Middle east is known for its vibrant business environment and a highly competitive market across industries. RRD will face fierce competition from other companies offering similar marketing and communication solutions.

Why Intandemly?

We provide solutions with strategies

Intandemly, a trusted name in marketing and sales enablement has developed a comprehensive plan to help RRD achieve its sales goals. This plan is based on Intandemly’s high-quality standards and takes into account RRD’s unique requirements and objectives. Intandemly added an SDR along with a data miner to extract and develop the database and a Sales Operation Manager who oversees the workflow and assures deliverability.

In an effort to enhance their sales funnel and achieve their vision for 2022, RRD has conducted extensive research on sales procedures and strategic methods. Through this process, they have identified Account Based Marketing as the optimal approach to promote their brand and drive meeting replies. RRD has partnered with Intandemly, and through this collaboration, RRD aims to skyrocket sales.

Solutions

Unique Value Propositions

Highlighted key differentiators such as advanced technology, customization capabilities, exceptional customer service, and post-sale support.

Service Industry Analysis

Evaluating the overall dynamics, trends, and competitive landscape of a specific industry.

Targeted Awareness Campaigns

Utilized various channels such as social media, industry events, and thought leadership content to reach the target audience.

Sales Channel Optimization

Focused marketing strategies tailored to each service, ensuring our messaging aligns with customer needs and engage customers for each specific service.

Buyer persona analysis

Understanding and creating detailed profiles that represent your ideal customers.

Case studies and testimonials

Shared success stories and testimonials from satisfied customers to demonstrate the company’s competitive advantages.

Results

The below-mentioned results are based on the figures that SDR and data miners collaborated on. Whereas SDR focuses solely on qualifying and targeting accounts, data miner creates a database from qualified accounts. Data miner adds up to 350 leads every day.