Best Sap Case Study
BEST SAP is a provider of technology solutions designed to optimize financial processes in organizations using SAP. Specializing in Accounts Payable (AP) and General Ledger (GL) operations, helps medium to large enterprises across MENA and APAC streamline financial reporting, enhance compliance, and improve process efficiency. With a focus on leveraging SAP to its fullest, it aims to be a trusted partner in finance transformation for diverse industries.
Objectives
BEST SAP aimed to strengthen its presence in the MENA and APAC regions through, engaging key finance decision-makers.The goals included boosting brand visibility, position itself as a trusted SAP solutions partner, and secure high-value qualified prospects focused on advancing financial efficiency and compliance.
AT A Glance
Challenges
- Competitive Market
- Scalable Personalization
- Targeted Reach
- Sustained Engagement
Intandemly implemented a targeted Account-Based Sales (ABS) approach for BEST SAP, combining in-depth lead research, tailored messaging for finance leaders, and multi-channel outreach via LinkedIn, email, and voice notes.
This strategy maximized engagement, optimized response rates, and effectively converted interest into high-quality meetings with key decision-makers.
Benefits
Efficient Pipeline Growth:
The ABS strategy efficiently built a healthy pipeline by aligning with specific financial needs, speeding up the deal process and improving deal velocity with accounts ready to optimize their SAP-based financial operations.
Brand Authority
Strategic multi-channel efforts strengthened its credibility among finance professionals in MENA and APAC, positioning the brand as a premier SAP financial solutions provider
Defined ICP:
tandemly’s refined targeting led to engagements primarily with companies and stakeholders fitting BEST SAP’s Ideal Customer Profile (ICP), ensuring that outreach efforts reached high-potential accounts with immediate relevance.
Working with Intandemly has transformed how we approach new markets. Their strategic, personalized outreach has not only elevated our visibility among finance leaders but also build meaningful connections that align perfectly with our growth goals.
They’ve helped us build a credible presence in MENA and APAC, opening doors to high-value opportunities.
Henry Curtis
Managing Director & Co-Founder at BEST - SAP