Distributed Workforce – The Future of Business

Distributed Workforce That’s all the rage in the corporate world for the last half of March 2021. The world is on fire, Clients are leaving deals midway, some even cancelled signed contracts, the daily wage labour all around the globe are struggling to bring food on the table for their family. Times are tough. How […]

Working From Home Tips for Sales Productivity

Sales Team working from home. Is it possible? The sales team has one job, but it takes a lot of effort to get optimum results. Salespeople in our staff use a wide range of methods to get to the end goal. A lot of hours is spend writing targeted emails, talking on the phone, trying […]

Top 10 Lessons From a Profitable SaaS Startup

Prelude I have been running a SaaS for about 3 years now, and before that, I worked extensively in sales. When I learn the potential of Account-Based Sales, saw this huge wide space in the Small and Medium B2B market, I started bootstrapping and got in touch with a few developers, to start developing the […]

How to get Leads through Events!

How To Get Leads Through Events

How To Get Leads Through Events? Interesting question. Attending events is one of the best ways to get close to your customers. You can be face to face with everyone and talk about your audience, gather people’s problems and see how your ideas fit in their daily life. In this article, we will see how […]

How to Incorporate Video in Your Sales Outreach Strategy [VIDEO]

While B2C companies have been using videos to gain more sales & strengthen their customer-brand relation, B2B companies have been downplaying the importance of video in their sales outreach process. Traditional TV adverts aside there are multiple ways video could be incorporated in your Sales outreach. In this video, Sampath Mallidi goes through 5 tips […]

Marketing Requires Romance not A One Night Stand

Most Marketers fail to understand this, but they treat the Lead Generation Process as a casual one night stand. It might sound controversial, but the fact remains.   Some of the major signs of this are things like honking horn instead of going to the door and greeting the prospects. Not bothering to create conversation, […]

How to stay GDPR compliant with your cold emails!

how to send GDPR compliant cold email

Sending mass cold email has never worked since 2002. People have become less receptive and developed the habit of tuning out marketing emails received in their inboxes. In 2018, GDPR replaced the 1995 Data Protection Act, by Introducing hefty penalties for marketers who send bulk emails. This begs the questions, is cold email marketing dead? […]

How to Generate sales without A Marketing Budget

Not everyone has a mega-budget to spend $1,000 on facebook and google ads daily while getting started with a startup. New founders barely have money to pay them well. In such a case how can you go about generating sales? Do you hire a Sales team? or you do it yourself? In this video, Sampath […]

5 simple Tips for successful Sales from the world of Dating!

If you are good at dating, you can be awesome at sales

Going on a sales call is like going on a date! Let us explain. In recent months I have noticed the principles applied for Dating are very similar to the most commonly heard suggestions given to Salespeople. And when I heard Gary Venerchuck say “you are not romantic in your sales. You can’t make a […]

How to segment and tier your Accounts!

Segment your account based marketing clients

Account-Based Marketing can get complicated if you have multiple accounts of interest. In order to keep the entire organisation on the same page, and keep the allotment of resources proportional to the importance associated to the Account, Tiering and SEgmenting of accounts is very important.   In this article will give take a deeper look […]