Account-based Marketing Examples. Simplest Explanation
Introduction
Account Based Marketing examples are some of the simplest and easiest forms of business tactics while being very fundamental in their score.
We begin by realizing who our target market is and start creating meaningful segments and Identifying marketing programs. Most of the Marketing programs used in Account-Based Marketing are common to other strategies like outbound, for example, and this makes it very elegant.
Most people wonder if Account-Based Marketing uses the same channels as other marketing strategies, how is Account Based Marketing achieving a better Return of Interest? The answer, Intent.
In this article, we will see a few Account-Based Marketing examples that could be personalized for an account in each segment. Each Company's strategy will employ its own particular mix of tactics. mostly including their strengths.
Account-based marketing Examples!
- Invite Decision-maker to your Events
- Create an online Webinars
- Send Personalized Direct Mail
- Create an Email Campaign
- Run Paid Adverts
- Implement Personalized Web pages
Suggested Read: Can I Use Account Based Marketing For My Startup
1.Invite Decision-Maker to your events
Taking about Account Based Marketing Examples, the best way to start is with in-person events. This has always been one of the most successful opportunities for the sales team to persuade decision-makers.
These are designed with a specific account in mind and has segments to keep the potential prospect engaged, while still within the perimeters of their Industry.
2.Create an online Webinars
Similar to events, webinars can be customised to be relevant and timely for a specific target account. The only difference with the Webinar is these can be repurposed to another account in the same segment.
Unique webinar content can be created with a specific target audience in mind. To extension, Webinar and Event's follow up can be tailored for specific companies.
3.Send Personalised Direct Mail
Favourite Tactic of a lot of people, mainly because of the ease of it.
In an age when everyone is overloaded with emails, Direct Mail has increasingly become a popular method for reaching prospects within a company.
Since ABM is more targeted, gifts and Marketing sent through direct mail can be a higher value in terms of revenue potential.
Note: Try connecting with people on LinkedIn
4 Create an Email campaign
Even with the popularity of direct mail, email is still a valuable marketing channel for account-based sales and marketing.
Whereas a volume-based marketing approach might use templates and marketing automation tools, Account-Based Marketing involves crafting a meaningful tailored email message for each and every client.
5 Run Paid Adverts
PPC and Paid Social Media ads are a very common way of reaching out to the target account on the web. Social platforms such as LinkedIn, Twitter and Facebook allow you to target specific companies and personalised messages.
We strongly suggest you try LinkedIn ads as the reach there is currently much higher than any other platform.
So Using technologies such as IP targeting and retargeting your campaigns can be tailored to focus on a handful of target accounts
6 Implement Personalized Pages
Account Based Marketing Examples and campaigns on the web don't end with driving traffic through personalized SEM or Inbound marketing campaigns. In account-based marketing, we are only halfway through.
Once visitors reach your website, web page personalization technology can be used to create tailored accounts specific experience to target prospects Versus a generic website experience.
Success Stories
Terminus:
Terminus is a B2B marketing platform that helps companies create and execute ABM campaigns. They use ABM to target specific high-value accounts, and their campaigns include personalized content, ads, and direct mail. They have seen great success with their ABM approach, with a 73% increase in pipeline generated and a 45% increase in deal size.
Uberflip:
Uberflip is a content experience platform that helps companies create and deliver personalized content experiences. They use ABM to target specific high-value accounts, and their campaigns include personalized content, webinars, and direct mail. They have seen great success with their ABM approach, with a 45% increase in engagement and a 25% increase in pipeline generated.
Demandbase:
Demandbase is a B2B marketing platform that helps companies target specific accounts and engage them with personalized content and messaging. They use ABM to target specific high-value accounts, and their campaigns include personalized content, webinars, and direct mail. They have seen great success with their ABM approach, with a 75% increase in engagement and a 32% increase in deal size.
Engagio:
Engagio is an ABM platform that helps companies create and execute ABM campaigns. They use ABM to target specific high-value accounts, and their campaigns include personalized content, webinars, and direct mail. They have seen great success with their ABM approach, with a 30% increase in engagement and a 40% increase in deal size.
Conclusion
The simplest way to explain Account Based Marketing Examples is to think a single company - or Account as called in ABM - as your target. Once you have your eyes set on a few such accounts, all of your company's staff member dedicate some hours in their day to serve these companies
These are some of the Account Based Marketing Examples which you could implement in your marketing campaign mix. If you try them, leave a comment below and let us know what works for you the best.